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Why media works.

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Media Spotlight: Betsy Clark

Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interviewed Betsy Clark. #MWSpotlight How long have you worked in […]

Comments  /  Media Works

2-12-18 Olympics Blog

NBC’s Strategic Plan for Marketing the 2018 Winter Olympics

The 2018 Winter Olympics were in full swing this weekend, but well before the Opening Ceremony, NBC made a variety of strategic moves to reach Olympics viewers across multiple platforms. With 2,400 hours of coverage over 18 days and a 14 hour delay in broadcast, NBC had to get creative to draw viewers. So, what […]

Comments  /  Megan Olson

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Media Works’ Tradition of Giving

As we near the end of 2017, we reflect on our triumphs and challenges this year. The world of media continues to evolve and we are evolving with it. Yet, through it all, one thing remains the same: Media Works’ ongoing commitment to the community. We look back at 2017 with pride, celebrating the completion […]

Comments  /  Megan Olson

12-14-17 Facebook Update blog

Ready, Set, Update!: What’s New on Facebook?

There is no doubt that Facebook reigns supreme in the world of social media. How does this social networking powerhouse maintain its first place rank in popularity? Some attribute Facebook’s success to its recognition across multiple age groups. Others appreciate its integration of a clean and user-friendly site. Regardless, in our evolving tech-based society, Facebook […]

Comments  /  Jayme Verman

11-30-17 Is TV Dead

TV Isn’t Dead – We’ve just Re-defined it

For the past few years, we’ve watched consumers’ time spent with traditional Television decline. Broadcast ratings have fallen in a variety of dayparts, but most notably in primetime. TV stations expanded their offerings to include digital and streaming channels, and with the success of OTT services, many have asked, “Is TV dead?” As an agency […]

Comments  /  Megan Olson