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3.9.17 — The automotive industry has had its share of ups and downs over the past ten years, but 2016 closed out as one of the best in a decade. Sales were 3% higher than in 2015, with $1.7 million in December alone. However, challenged with surpassing the success of 2016 and faced with the potential impact […]
2.23.17 — Data is “crap optimized on crap.” It’s not often that a keynote speaker at a Data conference tells an audience of seasoned advertising professionals that data is “crap optimized on crap,” but that is how Rishad Tobaccowala kicked off the day. The reason we attended the conference was to learn more about data, so discrediting […]
2.3.17 — Super Bowl LI is just days away, featuring the Atlanta Falcons and the New England Patriots. New England will try to grab the Lombardi Trophy for the fifth time since 2001, while Atlanta hopes to secure its first ever Super Bowl victory. But, whether you’re a die-hard football fan or a casual observer, the Super […]
1.25.17 — (BALTIMORE) January 24, 2017 – Media Works, Ltd., a Baltimore-based integrated marketing agency, is proud to announce that it has received the Premier Google Partner Badge. The Premier Google Partner Badge recognizes agencies that have advanced AdWords experience. Criteria for this top-level certification includes having at least two affiliated individuals who are certified in AdWords, […]
1.20.17 — What is IP Targeting? According to the Interactive Advertising Bureau (IAB), IP targeting is messaging delivered to a user’s geographic location as determined by his or her Internet Protocol (IP) address. Every device connected to the internet has an IP address associated with it. As marketers, we use this targeting technique to deliver specific messages […]