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Why media works.
8.7.17 — While voice-powered virtual assistants have been around for several years, new advancements have been made to enhance the consumer experience. Ad campaigns for Alexa, Google Home, and Siri show how easy it is to use these devices and promote the convenience of using a voice-activated device to access information and purchase product. This week, Media […]
7.14.17 — This summer, game shows are taking over prime time TV. Across the major networks, there is a surge of light-hearted, family-friendly game show programs that are free of politics, social issues and controversy, and just focus on fun. Unlike TV narrative series where viewers need to watch each week to stay current, game shows allow […]
6.30.17 — In markets across the country, the Rock format is coming back with a vengeance. Stations are tweaking playlists and carefully selecting artists to bring listeners back to a format that lost its way over the years. Rock stations are seeing audience increases in key markets across the country and increased TSL (time spent listening) in […]
6.22.17 — Hello new Grads! Media Works understands the challenges of finding a job after you’ve graduated, so we are here to help! A good interview can make you shine and stand out from other applicants, so we’ve put together a list of tips to help you before, during and after the interview process: Make your […]
6.15.17 — Today’s Dads are much different than the Dads of the past. Taking care of the kids is no longer just a job for Moms, and as fathers have become more involved with their kids and their activities, so too have the way they interact with media. Dads spend more time using digital platforms than ever […]