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Why media works.
4.14.17 — Pandora’s new logo isn’t the only major change to the seventeen-year-old streaming music platform. In the past year, Pandora has evolved, with acquisitions and deals that have helped improve relationships with labels. They’ve introduced new services and a variety of products, all to enhance the user experience and position them for future growth. So, how […]
4.7.17 — After an exciting and, in many cases, heartbreaking three weeks of basketball, March Madness ended with North Carolina raising the National Championship banner. The tournament had its ups and downs. There were some unexpected wins and several unpredictable losses. However, when it comes to TV ratings and viewership, the 2017 Tournament was nothing but positive. […]
4.6.17 — Editor’s note: “Media Spotlight” is an ongoing series where we interview a wide range of professionals that make up our growing office. From traditional media to digital strategists, you’ll gain insight into the experts who make up Media Works team. This week, we interviewed Ashlea Wolcott. #MWSpotlight How long have you worked in media/advertising? I’ve been working […]
3.9.17 — The automotive industry has had its share of ups and downs over the past ten years, but 2016 closed out as one of the best in a decade. Sales were 3% higher than in 2015, with $1.7 million in December alone. However, challenged with surpassing the success of 2016 and faced with the potential impact […]
2.23.17 — Data is “crap optimized on crap.” It’s not often that a keynote speaker at a Data conference tells an audience of seasoned advertising professionals that data is “crap optimized on crap,” but that is how Rishad Tobaccowala kicked off the day. The reason we attended the conference was to learn more about data, so discrediting […]