What we do.
When it comes to marketing to the senior population, we consider ourselves the experts. Media Works has helped our clients launch countless marketing and media strategies to this growing population for more than 15 years. The senior age group offers a unique opportunity to speak to, not only one of the largest population segments in the US, but also one that controls almost three-fourths of America’s wealth.
Reaching Seniors requires a diverse media strategy with many layers of touch points.
These seniors and baby boomers are well adapted to new media channels, but also are loyal to traditional venues. Connecting with them requires strategic use of media with multiple touch points. We are proud to have worked alongside Erickson Living for the past 15 years, as they have opened over 20 campus style senior and assisted living communities. We also have launched senior marketing campaigns for automotive brands such as Cadillac and we have experience marketing a national senior fitness program for Healthways.
When the Florida Department of Aging needed a media expert, we were selected to launch a statewide awareness campaign in a short period of time due to our depth and knowledge. Regardless of industry, it all comes down to understanding the habits and characteristics of the 50+ consumer, and Media Works has a proven record of success in this arena.