What we do.
Throughout the years, Media Works has had the opportunity to work with many businesses in the B-to-B category. We have created customized media programs to reach the C-level suite in many categories, including financial, chemical and logistics, as well as builders and architects in the construction industry.
B-to-B plans require a multi-platform media approach.
In order to effectively reach the business-to-business audience, most plans require utilizing multiple platforms. We have seen a shift in dollars moving away from traditional media and into the digital space. No longer does a business need to rely on reader response cards from publishers when a lead can be delivered straight to the company’s website generated from an email or digital display ad.