What we do.
Almost since Media Works was founded, we have worked with automotive accounts, from handling individual dealerships to dealer groups to automotive co-ops. Media Works has helped sell every make and model and understands the complexity of selling cars. The industry has changed since we started working with Koons Automotive in the early 90s. Back then, our media strategy almost solely focused on television and radio.
Media Works understands the complexity of selling cars.
Through the years, we have worked with many individual auto dealers and currently work with Mile One and Van Tuyl Marketing. The media landscape has changed and the mediums used to reach the consumer have changed. Our marketing is focused on direct ROI and those mediums that influence ROI. Television and radio are still part of the media mix, but so is search, Facebook, Hulu, Pandora and other digital properties, as well as events at the dealerships.