What we think.
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Why media works.
7.14.17 — This summer, game shows are taking over prime time TV. Across the major networks, there is a surge of light-hearted, family-friendly game show programs that are free of politics, social issues and controversy, and just focus on fun. Unlike TV narrative series where viewers need to watch each week to stay current, game shows allow […]
4.7.17 — After an exciting and, in many cases, heartbreaking three weeks of basketball, March Madness ended with North Carolina raising the National Championship banner. The tournament had its ups and downs. There were some unexpected wins and several unpredictable losses. However, when it comes to TV ratings and viewership, the 2017 Tournament was nothing but positive. […]
1.6.17 — It’s no secret the NFL had a rough year in 2016. With significant ratings under-performance early in the season, many were left wondering, why are the ratings so bad? Between the drama of the Manning-Brady-Romo QB debates at the start of the season, the negative press surrounding Colin Kaepernick’s National Anthem protest, and the competition […]
9.20.16 — The launch of the Networks’ TV Fall prime time schedule is here and this season, we’re seeing a variety of new shows trying to win the Prime time battle. Across the five broadcast networks, there are 20 new shows launching between now and the end of October. With increased competition from original scripted shows on […]
8.5.16 — The 2016 Summer Olympics is already riddled with talk of risk, from health concerns surrounding Zika and polluted water, to safety issues at venues and even in the Athlete’s Village. However, Olympics sponsors could also be facing some risks when it comes to promoting their affiliation with the Olympics games through social and other forms […]