What we think.
What makes us tick.
Why media works.
11.30.17 — For the past few years, we’ve watched consumers’ time spent with traditional Television decline. Broadcast ratings have fallen in a variety of dayparts, but most notably in primetime. TV stations expanded their offerings to include digital and streaming channels, and with the success of OTT services, many have asked, “Is TV dead?” As an agency […]
10.12.17 — What is OTT? Over-the-Top (OTT), or Connected TV (CTV), is an internet connected TV or device used to watch streaming video and TV content outside of cable or traditional broadcast stations. Currently, 51 million U.S. households have an OTT device and that number is expected to grow 28% by 2021, making OTT a channel marketers […]
9.7.17 — What was once considered “old” is new again on TV this Fall! Viewers will see reboots, remakes and spinoffs of old familiar shows coming back to the small screen. The concept isn’t new, but it’s growing in popularity. One Day at a Time and Fuller House are already on Netflix; 24 Legacy ran on Fox […]
7.14.17 — This summer, game shows are taking over prime time TV. Across the major networks, there is a surge of light-hearted, family-friendly game show programs that are free of politics, social issues and controversy, and just focus on fun. Unlike TV narrative series where viewers need to watch each week to stay current, game shows allow […]
4.7.17 — After an exciting and, in many cases, heartbreaking three weeks of basketball, March Madness ended with North Carolina raising the National Championship banner. The tournament had its ups and downs. There were some unexpected wins and several unpredictable losses. However, when it comes to TV ratings and viewership, the 2017 Tournament was nothing but positive. […]