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8-7-17 Virtual Assistant Blog

Alexa, how are you skewing my Search results?

While voice-powered virtual assistants have been around for several years, new advancements have been made to enhance the consumer experience. Ad campaigns for Alexa, Google Home, and Siri show how easy it is to use these devices and promote the convenience of using a voice-activated device to access information and purchase product. This week, Media […]

Comments  /  Rachel Molloy

The New Pandora MW Website

The New Pandora

Pandora’s new logo isn’t the only major change to the seventeen-year-old streaming music platform. In the past year, Pandora has evolved, with acquisitions and deals that have helped improve relationships with labels. They’ve introduced new services and a variety of products, all to enhance the user experience and position them for future growth. So, how […]

Comments  /  Megan Olson

4A's Data Summit MW Site

4A’s Data Summit: Five things we learned from the 4A’s Data Summit

Data is “crap optimized on crap.” It’s not often that a keynote speaker at a Data conference tells an audience of seasoned advertising professionals that data is “crap optimized on crap,” but that is how Rishad Tobaccowala kicked off the day. The reason we attended the conference was to learn more about data, so discrediting […]

Comments  /  Megan Olson

1-19-17 IP Targeting Blog SM

IP Targeting 101

What is IP Targeting? According to the Interactive Advertising Bureau (IAB), IP targeting is messaging delivered to a user’s geographic location as determined by his or her Internet Protocol (IP) address. Every device connected to the internet has an IP address associated with it.  As marketers, we use this targeting technique to deliver specific messages […]

Comments  /  Jamie Sullivan

dunkin-donuts-get-caught-cold

Traditional Media: Remixed

Within our ever changing media world it is a challenge sometimes to keep up with the latest advertising platforms. It seems as if every week there is a new app, digital medium, etc. to research, digest and see if it would best fit your client. This is an exciting time for buyers, slowly going are the days of traditional mediums across all buys.

Comments  /  Media Works