What we think.
What makes us tick.
Why media works.
8.7.17 — While voice-powered virtual assistants have been around for several years, new advancements have been made to enhance the consumer experience. Ad campaigns for Alexa, Google Home, and Siri show how easy it is to use these devices and promote the convenience of using a voice-activated device to access information and purchase product. This week, Media […]
7.14.17 — This summer, game shows are taking over prime time TV. Across the major networks, there is a surge of light-hearted, family-friendly game show programs that are free of politics, social issues and controversy, and just focus on fun. Unlike TV narrative series where viewers need to watch each week to stay current, game shows allow […]
6.30.17 — In markets across the country, the Rock format is coming back with a vengeance. Stations are tweaking playlists and carefully selecting artists to bring listeners back to a format that lost its way over the years. Rock stations are seeing audience increases in key markets across the country and increased TSL (time spent listening) in […]
5.12.17 — What defines a “Mom” these days? Today, Moms have become the ultimate multi-taskers, juggling kids, work, transportation and regular household duties on a daily basis. Moms interact with a variety of media platforms throughout the day, and because they are key indicators of consumer trends, Marketers are constantly looking for ways to reach them. This […]
2.23.17 — Data is “crap optimized on crap.” It’s not often that a keynote speaker at a Data conference tells an audience of seasoned advertising professionals that data is “crap optimized on crap,” but that is how Rishad Tobaccowala kicked off the day. The reason we attended the conference was to learn more about data, so discrediting […]