What we think.
What makes us tick.
Why media works.
5.12.17 — What defines a “Mom” these days? Today, Moms have become the ultimate multi-taskers, juggling kids, work, transportation and regular household duties on a daily basis. Moms interact with a variety of media platforms throughout the day, and because they are key indicators of consumer trends, Marketers are constantly looking for ways to reach them. This […]
2.23.17 — Data is “crap optimized on crap.” It’s not often that a keynote speaker at a Data conference tells an audience of seasoned advertising professionals that data is “crap optimized on crap,” but that is how Rishad Tobaccowala kicked off the day. The reason we attended the conference was to learn more about data, so discrediting […]
1.25.17 — (BALTIMORE) January 24, 2017 – Media Works, Ltd., a Baltimore-based integrated marketing agency, is proud to announce that it has received the Premier Google Partner Badge. The Premier Google Partner Badge recognizes agencies that have advanced AdWords experience. Criteria for this top-level certification includes having at least two affiliated individuals who are certified in AdWords, […]
1.20.17 — What is IP Targeting? According to the Interactive Advertising Bureau (IAB), IP targeting is messaging delivered to a user’s geographic location as determined by his or her Internet Protocol (IP) address. Every device connected to the internet has an IP address associated with it. As marketers, we use this targeting technique to deliver specific messages […]
11.30.16 — Podcasts have become an increasingly popular medium with the creation of documentaries such as “This American Life” and “Serial”. And, now that podcasts are available through a variety of sites and apps, we have to wonder why more audio users aren’t using podcasts? Or, perhaps they are, and the ratings services haven’t found a way […]