What we think.
What makes us tick.
Why media works.
4.14.17 — Pandora’s new logo isn’t the only major change to the seventeen-year-old streaming music platform. In the past year, Pandora has evolved, with acquisitions and deals that have helped improve relationships with labels. They’ve introduced new services and a variety of products, all to enhance the user experience and position them for future growth. So, how […]
2.23.17 — Data is “crap optimized on crap.” It’s not often that a keynote speaker at a Data conference tells an audience of seasoned advertising professionals that data is “crap optimized on crap,” but that is how Rishad Tobaccowala kicked off the day. The reason we attended the conference was to learn more about data, so discrediting […]
2.3.17 — Super Bowl LI is just days away, featuring the Atlanta Falcons and the New England Patriots. New England will try to grab the Lombardi Trophy for the fifth time since 2001, while Atlanta hopes to secure its first ever Super Bowl victory. But, whether you’re a die-hard football fan or a casual observer, the Super […]
1.25.17 — (BALTIMORE) January 24, 2017 – Media Works, Ltd., a Baltimore-based integrated marketing agency, is proud to announce that it has received the Premier Google Partner Badge. The Premier Google Partner Badge recognizes agencies that have advanced AdWords experience. Criteria for this top-level certification includes having at least two affiliated individuals who are certified in AdWords, […]
1.20.17 — What is IP Targeting? According to the Interactive Advertising Bureau (IAB), IP targeting is messaging delivered to a user’s geographic location as determined by his or her Internet Protocol (IP) address. Every device connected to the internet has an IP address associated with it. As marketers, we use this targeting technique to deliver specific messages […]