Careers
Account Supervisor/Senior Media Planner & Buyer
Media Works
Contact: mediaworksjobs@gmail.com
Account Supervisor/Senior Media Planner & Buyer
Function:
Responsible for total media planning and strategy on the accounts assigned to him/her. Supervises media planners/buyers and media assistants assigned to those accounts. Manages account team to bring cohesive and comprehensive deliverables to the client. This person will be responsible for initiating research and strategy as well as present media plans and buys to clients.
Responsibilities:
•Knows and stays up-to-date on all available market and consumer information necessary for the preparation of the most effective and efficient media planning.
•Researches, develops, and plans media for specified clients.
•Maintains effective relationships with clients and provides excellent customer service.
•Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
•Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the media plan that best implements the media objectives and strategies.
•Determines and supervises the best possible implementation of all approved media plans and projects.
•Interprets, coordinates, and integrates, as necessary, all assigned media activities, including presentations to the client.
•Maintains the best possible relationship with clients and media representatives in order to further mutual interests of the agency and its clients.
•Helps to train buyers and planners in proper methods of preparing, evaluating, and implementing media plans.
•Is responsible for “selling” the media plan, buy, and strategy to the client.
•Maintains records and prepares reports as necessary.
•Maintains familiarity with the history, present organization, and procedures of the client, as well as, with conditions in the industry.
•Provides an energy level that brings new and exciting ideas to the planning function.
Skills:
•Microsoft Word, Excel, and Power Point
•Experience with media buying software, Strata a plus!
•Experience pulling media research from various sources and programs such as Qualitap
•Ability to multi-task/time management skills in a fast-paced environment
Digital Media Planner
Media Works
Contact: mediaworksjobs@gmail.com
Digital Media Planner
Media Works is a highly-respected, fast paced, energetic agency located in Baltimore, MD. Our growing Digital team is looking for a Digital Media Planner/Buyer to add to our team. We are looking for a technology savvy individual with a minimum of 2-4 years digital media experience preferred but we will consider all candidates that are knowledgeable and skilled within the industry.
Responsibilities:
•Budgets, develops, analyzes, and optimizes digital media campaigns and placements on a national and regional level
•Monitors performance of digital media campaigns and develops analysis of results for clients
•Ability to plan creatively and seek out new digital media opportunities and trends (including but not limited to mobile, display, social media and SEM)
•Maintains up-to-date knowledge of digital trends, technologies and tactics
•Communicates and works closely with agency and client team members (great presentation skills are a must)
•Negotiates the best rates for contracts directly with media outlets (local and/or national)
•Prepare insertion orders and work with media properties on other contract formalities
•Establish conversion tracking and campaign metrics with client team
•Makes timely placement of all media according to schedules
•Analyze campaign data and prepare recommendations
Skills:
•Knowledge and understanding of research/planning tools and resources
•Strategic knowledge of SEM as part of a campaign strategy
•Ability to use third party ad servers to analyze, traffic media campaigns and pull reports
•Ability to communicate with all levels of internal employees and clients
•Strong verbal, written and presentation skills
•Proficient in PowerPoint, Excel, Word, and the other tools of your trade
Qualifications:
•2-4 years experience with digital media
•Exposure to traditional media platforms (TV, Print, Out of Home, and Radio) a plus
•Exceptional written, verbal and negotiation skills
•Great attention to detail and follow-through skills
•Agency experience is a plus
Media Works is an Equal Opportunity Employer. Qualified applicants, please send resume and cover letter.