Editor’s note: “Media Spotlight” is an ongoing series where we interview a wide range of professionals that make up our growing office. From traditional media to digital strategists, you’ll gain insight into the experts who make up Media Works team. This week, we interviewed Casey Schmiegel. #MWSpotlight
How long have you worked in media/advertising?
Almost 3 years!
Who has been the biggest influence on you in the Media field?
A multitude of my team members influence me in different ways. Some of my co-workers I have worked on accounts with from the very beginning and others I have started working with more recently as my accounts change. Each of them give me a new perspective and encourage me in different ways.
If you could pick one campaign you’ve worked on that you are most proud of, what would it be, and why?
There isn’t one in particular. I really enjoy the work I do for the Villanova University account. It’s an account I have worked on since before I was even a full-time employee and it has allowed me so many opportunities to grow and learn. I have gone from checking invoices to running Search campaigns in a short span of time and I have gotten to have first-hand experience with all the facets of the account.
How has the Media industry changed since you have been in the business?
Things are constantly changing. Media Works has grown significantly recently and a lot of our new clients and even our existing clients are incorporating more digital into their campaigns. And the realm of digital is always changing from the way we buy it, the units we run, the way it is tagged, and the metrics we report on.
Name one Medium you use every day that you couldn’t live without.
I am a firm believer in cable TV. There’s nothing better than coming home after a long day of work, flicking on Bravo and catching the last 15 minutes of The Real Housewives of New Jersey reunion.
What advice would you offer to someone looking to get into the advertising industry?
I would tell them to take chances and put yourself out there. You may feel like you don’t know as much as those around you, but you won’t know until you try. Some of my most rewarding and enriching experiences have happened only after I made the choice to take a chance and go outside of my comfort zone.