Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week, we interviewed Ryan Trott. #MWSpotlight
How long have you worked in media/advertising?
For a little over 6 years. Prior to my 5 and a half years here at Media Works, I had 2 advertising- focused internships with 98 Rock and the Royal Farms Arena.
Who has been the biggest influence on you in the Media field?
When I started at Media Works, I did not have much knowledge of the amount of planning and research that was involved in putting together a successful media plan. I am fortunate enough to have started my advertising career path at an agency that invests a lot of time in the education of staff members on industry trends.
If you could pick one campaign you’ve worked on that you are most proud of, what would it be, and why?
The campaigns with the Berkshire Hathaway Auto dealers have been the most rewarding for me. I have been working on my stores’ accounts for my entire time here at Media Works, so I feel invested in the success of their stores. I am proud to say that my dealers are some of the top dealers in both their markets.
How has the Media industry changed since you have been in the business?
I have only been in the industry for a short time but in the beginning of my career there was a big push to educate clients on the benefits of utilizing digital media as part of their marketing strategies. In recent years, clients have really enjoyed the trackability of digital and now we have to remind them of the importance of a traditional and digital mix, and how both mediums work together to produce results.
Name one Medium you use every day that you couldn’t live without.
In a generation of cord cutters, I am unique: I cannot live without my cable television.
What advice would you offer to someone looking to get into the advertising industry?
Look for an internship at an agency that specializes in an area you are most interested. The industry is currently very fragmented with agencies that specialize in different industries as well as types of media. So several different internships will help you find the right path.