Editor’s note: “Media Spotlight” is an ongoing series where we interview the wide range of professionals that make up our growing office. From the traditional media planners to our digital buyers, you’ll gain insight into the many levels that make up Media Works Ltd. This week we interviewed Meghana Deodhar.
How long have you been working in media/ advertising?
I started my career in customer development and sales at PepsiCo however as my interest in strategy and advertising grew, I transitioned to working as a media buying assistant at Media Works. I am approaching my 1 year anniversary in March!
Can you describe a day in your life at Media Works?
Very busy! The great thing about working in this industry is that every day will be different and you will learn new skills continuously. Most mornings I’m following up with e-mails and making sure pacing for digital campaigns is running smoothly and ads and spots are trafficked. I also work on client billing, research for media recommendations and have also started working on spot buying for Sears Hometown and Outlet Stores.
When you were a kid, what did you want to be when you grew up?
I really wanted to be a geriatric physician. I was not particularly skilled in science but I grew up extremely close to my grandparents. As they started aging and ailing, I thought that becoming a doctor was a good way to help them. I volunteered at many hospitals but soon realized that working with the ailing takes a toll on you. There are many other ways to help the elderly besides for being their doctor!
What are some of the challenges of your position?
Since the role of a media buying assistant is pretty cyclical sometimes the timing of things does not work out very well. There are some times of the month that are extremely busy and managing my time effectively becomes critical in meeting deadlines.
What’s your all-time favorite ad campaign? What made it special?
I love experiential advertising! Despite the Volkswagen debacle this past month, one of my favorite examples is the VW campaign in 2009 called “The Fun Theory”. This was a project created by VW to promote a healthy lifestyle choices and environmental consciousness. Ultimately the campaign was trying to encourage people to drive eco-friendly cars by allowing them to see the fun in acting responsibly. Check it out! http://www.thefuntheory.com/ Unfortunately the campaign seems futile as VW has been deceiving emissions tests!
Name one Medium you use every day that you couldn’t live without.
I love Instagram especially since I deactivated my Facebook account a year ago. I love the graphic focus of the app and it allows me to stay in touch with friends and community without getting jumbled with the long-winded and extremely opinionated articles that people post on Facebook. I go to Instagram for social and twitter for news. I love both of those social platforms.
What advice would you give to someone looking to start a career in advertising?
Go beyond what you have learned in school and use the resources you have available to you, such as your social network! Read Adweek and blogs and research what positions you find most interesting. If you use twitter, tweet at marketing professionals in your area and ask if you can take them out for a coffee and ask them what they do. People are more receptive to this than you would expect. I have done this more than once and have met great mentors in my area! Be curious.